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CORDA® Launches New Web Site, So What's The Big Deal?

Corda Technologies Gives Prospective Audience a New Site

Lindon, Utah-October 29, 2003- CORDA Technologies Inc., the leading provider of interactive data visualization solutions, has launched its new "smart" Web site, www.corda.com. The goal of the new site development was to reach out to a prospective visitor before they even knew they were looking for Corda. The site is built on the new marketing methodology of key word and Search Engine Optimization (SEO) that captures the vocabulary of a myriad of vertical market prospects and via their own words are directed to the solutions offered by Corda.

The SEO that Corda implemented includes using the right words in the Web site to obtain high rankings on top search engines to reach potential customers. Hundreds of millions people use search engines every day as a primary research tool. SEO helps Corda drive individuals from Internet search engines that are seeking certain types of information to its Web site, but does so not by using Corda vocabulary, but that of the potential visitor. Once they are there, a progressive approach is taken to site navigation where visitors gain access to information based on their individual role or specific need.

"It doesn't matter who you are in an organization, from a business-minded CEO to a technical manager, you can review this Web site in your language," said Neal Williams, chief executive officer of Corda Technologies. "Our data visualization solutions help organizations make sense of their data; and as such, we believe strongly that if you don't understand something it won't be useful to you. We decided to find a way to apply this philosophy to our site and make it possible for everyone to gain access to the content they want using their own vocabulary. This is important because IT managers can literally speak a different language than CEOs."

The newly attracted visitors are able to navigate effectively within the site to the information they are seeking based on their individual role. Corda has five different custom paths visitors can take: Business executive, IT manager/consultant, Government, Developer, and OEM. For example, an IT manager who visits the site will have a different experience than a corporate executive like a CFO. The CFO will come across phrases and descriptions that use less technical terminology. The IT manager will be routed to technical content that he or she can easily understand.

"The one size-fits-all, shotgun approach doesn't work for Web sites anymore," Williams said. "We need to communicate directly and effectively to potential customers. Everyone wants to do this-we thought we'd do something about it."

About CORDA Technologies

CORDA Technologies is the global leader in interactive data visualization solutions. With more flexibility, scalability and speed than any other charting or mapping solution, Corda's family of tools and services are the leading choice for fast and easy to build charts, graphs and maps. Corda's solutions display data as visual images allowing customers to explore relationships, perform analysis, and more easily understand their data. Readers can contact Corda at www.corda.com.

CORDA is a registered trademark of Corda Technologies, Inc. All company names belong to their respective owners.

Company Contact:
CORDA Technologies
David Vandagriff
801 805-9415
801 805-9405 fax
dvan@corda.com

PR Contacts:
Gina Schwendiman or David Hill
Snapp Norris Group
801 226-3223
801 226 3883 fax
gina.s@sng.com or david.hill@sng.com